💗🖤 LUX × KUROMI — a limited Japanese edition to make your hair care routine even more special!

The LUX Super Rich Shine Straight Beauty × Kuromi combines LUX's hair care with an adorable exclusive design by Sanrio's Kuromi.

This set contains Straight Beauty Shampoo + Conditioner, a line specially developed for hair prone to frizz and waviness caused by humidity, helping to provide more aligned, soft, and silky shiny strands.

The current formula of the Straight Beauty line features silk and argan oil, in addition to hydrolyzed collagen as a hair softening ingredient. The fragrance combines notes of juicy fruits and elegant floral scents.

And the big highlight for collectors: 💗 special Kuromi packaging! Unilever officially confirms that the 2026 collaboration features a line of 11 limited designs.

Key benefits

- Limited Edition LUX × Kuromi 2026

- Official Kuromi / Sanrio design

- Shampoo + Conditioner

- Super Rich Shine Straight Beauty line

- Indicated for hair prone to frizz and waviness

- Helps provide more aligned strands

- Softer and silkier hair feel

- Shiny finish

- Silk + Argan Oil

- Fruity and floral fragrance

- 🇯🇵 Edition sold in Japan

- Great option for Kuromi fans and collectors

How to use

1. Shampoo: apply to wet hair, gently massaging the scalp and strands until lather forms. Rinse thoroughly.

2. Conditioner: after shampooing, apply mainly to lengths and ends. Distribute through hair and rinse.